Call of Duty: ELITE

When launching a new social platform for Activision’s most popular franchise, you’re going to need a detailed tutorial to explain to gamers what it is. Thats how @TheLegendofKarl was born. He was a hit. Which lead to us becoming the AOR for ELITE. @TheLegendofKarl became a recurring series of videos to address common questions we learned through social listening.

 
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DIGITAL ADS

In addition to creating a full brand identity for the ELITE service including the logo, merchandise, and collateral materials, we developed an online banner campaign that spoke the language of gamers.

GRENADE: When the viewer first encounters the banner, the pin falls from the grenade. As the countdown reaches zero, the grenade explodes to reveal the messaging.

GRENADE: When the viewer first encounters the banner, the pin falls from the grenade. As the countdown reaches zero, the grenade explodes to reveal the messaging.

CARE PACKAGE: When you first see the banner you see a character from MW3. A care package drops from over head crushing him and revealing the prizes inside.

CARE PACKAGE: When you first see the banner you see a character from MW3. A care package drops from over head crushing him and revealing the prizes inside.

AIRSTRIKE: Using another of Call of Duty’s in game features we slowly dropped bombs onto the ground revealing the prizes and messaging. 

AIRSTRIKE: Using another of Call of Duty’s in game features we slowly dropped bombs onto the ground revealing the prizes and messaging.