Oculus: Re-Boxing Day

One of the first things people do when they get a VR headset is rearrange their rooms to make space for playing. And many share the results on social. So we created a holiday called “Re-Boxing Day”— a celebration that takes place the day after you’ve unboxed your Oculus.
Since many were receiving Quest 2s for Christmas, we debuted the holiday on the 26th, aka Boxing Day. A video introduced it, while multiple social posts encouraged people to share how they made room to play.