LG Spectrum

How do you open people’s eyes to what ESPN on a True HD phone screen looks like if they’ve never seen one before? Show them something else they’ve never seen before.

The edited play was reposted on ballislife.com, and it racked up over 1,800,000 YouTube views.
Many viewers thought the play was real.

 
 
There was a multiple page print buy in ESPN magazine as well corresponding banner ads.

There was a multiple page print buy in ESPN magazine as well corresponding banner ads.