Planut Milk
In 2020, I was approached to help bring a brand new plant-based milk concentrate to launch in Australia. Our brands mission is to create a line of products that only use the simplest and cleanest ingredients. They would also be in a pouch that you squeeze, add to water and blend fresh, so you can have fresh plant milk in seconds. While the product was being developed, I was tasked with naming, branding and strategically separating it from its competitors with the other founders. Since our products would be natural ingredients with no gums, oils or emulsifiers, I set out to create a simple, clean design. I employed a classic milk bottle silhouette to help quickly and easily communicate that this plant milk, just delivered to you in a fresh new way.
Planut Butters
While developing the various milk sku’s, we decided to add a line of butters to our product that would follow our same philosophy of using only simple ingredients. The butters would also be only natural ingredients with no gums, oils or emulsifiers.
